BRCC – BRC Inc

Originally published on April 14, 2022

Background

BRCC was founded in 2014 by former Green Beret Evan Hafer, when he took a one-pound roaster in his garage and began roasting, packaging, and shipping bagged coffee called “Freedom Roast” through a friend’s apparel website. The coffee sold well, so Hafer launched his own brand and website and soon added branded accessories to his sales.

The comp…